Find out what websites and social media do for businesses at upcoming SBDC seminar

TAVARES – The Small Business Development Center (SBDC) at the University of Central Florida (UCF)-Lake County is offering an upcoming seminar to help businesses learn about social media and how to use it to help promote a business.  The “What is Social Media about…Really?” seminar will be held on Thursday, Nov. 21 from 6 to 9 p.m. at Lake-Sumter State College, 9909 U.S. Highway 441, Leesburg.

Dr. Robert Casio, an adjunct faculty member at UCF in the College of Business Administration and at the SBDC, will explain the fundamental differences between a custom-designed website and a template-based website. The seminar will also cover the advantages and disadvantages of the two formats to ensure the best strategic fit for an organization, budget and overall strategic goals.

Other topics include overall framework for website structure and organization; mobile friendliness; effective webpage copy and graphics, including breadth versus depth of copy;  educational information; user navigation; and search engine rating strategies.

At the conclusion of the course, the discussion will center on call to action strategies for critical success factors and basic transaction processing.

The class will be broken into two segments. session one will cover “Website Fundamentals” and session two will address “Search Engine Optimization, Paid Search and Social Media.” The cost is $20, and pre-registration is required.  To register, visit http://tinyurl.com/nbx3b7d.

The SBDC at UCF-Lake County is funded by Lake County and resides in Lake County’s Business Opportunity Centers.  SBDC at UCF-Lake County provides existing and prospective entrepreneurs with high-quality business management counseling, entrepreneurial training and information access and transfer, enabling them to maximize their businesses' growth, competitiveness and profitability within their trading area.

For more information about upcoming SBDC seminars and workshops, contact Theresa Davis at 352-315-1846, email [email protected] or visit www.sbdcorlando.com/lakecounty. For information on starting, relocating or expanding a business in Lake County, call Lake County’s Economic Development and Tourism Department at 352-742-3918 or visit www.BusinessInLakeFL.com.